Building Brands That Drive Impact

Hi, I’m Malika, an award-winning Creative Director with a passion for connecting design, strategy, and storytelling to build impactful brands. With over a decade of experience working across industries—from financial services to non-profit—I thrive at the intersection of creativity and purpose.

I’ve had the privilege of leading creative teams at Purpose Unlimited and GreenShield Canada, collaborating with some of the brightest minds to craft campaigns and brand identities that resonate deeply with diverse audiences. Whether it’s developing innovative marketing strategies or breathing life into a brand’s visual language, I approach every challenge with curiosity, collaboration, and a focus on driving measurable results.

My career highlights include rebranding Purpose Investments, creating Canada’s first Bitcoin ETF campaign, and branding Oretta, a beloved restaurant in Toronto.

At the heart of my work is a belief: that design is more than aesthetics—it’s a powerful tool to communicate ideas, spark action, and build connections. I’d love to explore how we can work together to bring your vision to life.