Más Playas translates to ‘many beaches’ in english. It is an umbrella company encompassing six Mexican restaurants in Toronto. The project involved a branding exercise for the parent brand and its subsidiaries. Each restaurant has a unique visual identity inspired from mexican traditional motifs and retains a hand-drawn character that binds the brand together. The restaurants Cocina Economica, Hacienda, Playa Cabana, Cantina, La Libre and Barrio Coreano form the parent brand, Más Playas.
Studio: Biography Design
Illustrations: Lily Kao