Purpose Digital Assets

As Creative Director at Purpose Investments, I led the branding and launch of the digital asset suite, bringing the first crypto ETFs to market. From developing a dedicated website hub to designing brochures, digital and print ads, and targeted email campaigns, I crafted a cohesive, engaging brand presence. To highlight product innovation, I also created a custom NFT as part of the launch. This multi-channel approach positioned Purpose as a leader in crypto investing, blending education with bold storytelling to drive adoption.