Longevity by Purpose

I played a key role in shaping the Longevity by Purpose brand, ensuring that we helped an older demographic feel empowered to follow their passion without worrying about depleting their nest egg.

Working closely with an external agency, I led the creative direction for a TV ad that introduced Longevity by Purpose to the market with our tagline "Ambition never retires". This concept was reflected throughout the launch campaign across digital, print, and in-person experiences.

The brand ethos played a key part in the website design while focusing on best UX/UI practices. Specific features like the retirement calculator were added to make sure that the audience understands the product and feels empowered to make an informed investment decision.