Purpose Investments

As the Creative Director at Purpose Investments for over 5 years, I played a key role in transforming the brand into a standout player in the financial space. Beyond traditional branding, my work focused on product design, UX/UI, and design thinking, ensuring that brand not only looked distinct but also delivered seamless, user-centric experiences.

Beyond visual identity, I led the strategy and execution of digital products, including the website redesign and feature enhancements that improved the user experience for clients. I also spearheaded holistic marketing campaigns, ensuring that every touchpoint—from digital platforms to client communications—felt intuitive, engaging, and aligned with Purpose’s core values.

At the heart of it all, my focus was on marrying creativity with functionality, using design thinking to craft solutions that weren’t just beautiful, but truly meaningful for users.