Magma is an asset finance company that aims to reposition itself and cater to an urban market. The brand is revisited in order to reach out to a younger audience that need financing, no matter how big or small a venture. The identity is revised by amalgamating a visual depiction of magma with a heart that is retained from the existing identity. The revisited identity together with the core of earth and a heart, symbolizes energy, strength and support that form the core principles of magma. The identity is rolled into collaterals and is supported by a marketing strategy for a consistent visual communication.

Studio: Grandmother India Design